Behavior Change Design Director
Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow. In her work, Amy focuses on crafting engaging and motivating solutions that help people change their behavior in meaningful and positive ways. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy spent many years working on digital health coaching tools and the intersection of technology and behavior change. The programs she has helped design include health risk assessments, chronic health management programs, behavioral health interventions, and wellness programs, for distribution by health plans or employers. Amy has also worked on custom programming to support medication/therapy adherence and lifestyle changes for clients, including many Johnson & Johnson companies. Her research interests include motivational design, patient and user engagement, happiness, and how social relationships influence health and well-being. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan.