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Friday, May 19 • 1:00pm - 1:45pm
Best Check Yourself! Dealing With Cognitive Biases in User Research

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You spend hours arranging, conducting and analyzing research sessions; how do you get the most insightful results from them? To be great user researchers, we need to avoid falling into mental traps that constrain our thinking and keep us from finding the most useful insights in our research.

Drawing on my background in cognitive psychology and my time as a user experience researcher, I’ll:
  • lay out several “cognitive biases” that user experience researchers should note as they plan, conduct and analyze research
  • detail strategies for countering those biases
  • and present several case studies about places where researchers have fallen into (and successfully avoided cognitive biases)

Participants will walk away both with a better understanding of our biases and a few simple tactics for avoiding them at each phase of the research process.

avatar for Colin MacArthur

Colin MacArthur

User Experience Researcher, 18F, U.S. General Services Administration
Colin MacArthur is a user experience researcher at 18F, an office within the General Services Administration that brings human centered design practices to U.S. government agencies. He combines background in psychology and experience as a UX researcher to identify ways organizations... Read More →

Friday May 19, 2017 1:00pm - 1:45pm EDT
2-Backbay A/B