Even to this day, the internet is riddled with websites that are not fully accessible to people with disabilities, even though laws in the US require equal access to all users. And for a variety of reasons, very few organizations have spent the time to fully understand web accessibility best practices and to put measures in place to ensure it becomes a key component of their digital product development. But as accessibility-related lawsuits continue to accelerate, the US population continues to age and access from mobile devices outpaces desktop, website accessibility will become more important than ever.
This presentation will arm its attendees with a practical approach to raising awareness, dispelling myths, establishing a roadmap and executing a strategy for making their website accessible to a larger group of people, regardless of their age or ability. It is also filled with useful tips to help UX practitioners break through silos and partner with other internal teams, from marketing to IT to legal, to begin building a culture of universal design within an organization.