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Friday, May 19 • 2:00pm - 2:45pm
Techniques to Ease Non-Researchers into Raw Data Analysis

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As researchers, we sometimes take for granted that studying human behavior can be elusive to non-research stakeholders. Ambiguous, subjective, and difficult to interpret into insights, human-centered data requires expertise and practice to analyze meaningfully. While researchers are equipped to manage the ethereal process of raw data analysis, it can be difficult for non-researchers to understand.

A challenge many researchers face is describing the validity of their findings. Because human-centered data is more likely to originate from anecdotes, behaviors, and emotions, the steps it takes to translate them into findings is more of an art than a science. Hermeneutics, the interpretive processes of understanding, require significant study and appreciation to be executed properly. What many non-research stakeholders struggle to internalize is how to consider these unmeasurable processes of knowing.

The presenters will talk about a 5-step approach they use to introduce clients to human-centered data, and how they usher clients through the analysis process. Attendees will learn how and when to introduce non-research stakeholders into the broader research discussion, and how to directly engage with them at the point of crafting themes and insights.

Speakers
avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, twig+fish research practice
I love researching human behavior! | If you have any interest in what makes studying people so fascinating, or want to talk about why it is so hard to run research studies at companies (and some ways to make things easier for you as a researcher or consumer of research output)... catch me for a drink and we can strike up a great conversation! | I also am happy to share ideas about being an independent UX'er for a long time, and the... Read More →
avatar for Zarla Ludin

Zarla Ludin

experience researcher, twig+fish research practice
Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla's expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla has a knack for helping teams access their natural curiosity and bring a more empathic lens into their work. | | Prior to twig+fish, Zarla was Director of Insights... Read More →


Friday May 19, 2017 2:00pm - 2:45pm
2-Backbay A/B


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