This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Friday, May 19 • 2:00pm - 2:45pm
Techniques to Ease Non-Researchers into Raw Data Analysis

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

As researchers, we sometimes take for granted that studying human behavior can be elusive to non-research stakeholders. Ambiguous, subjective, and difficult to interpret into insights, human-centered data requires expertise and practice to analyze meaningfully. While researchers are equipped to manage the ethereal process of raw data analysis, it can be difficult for non-researchers to understand.

A challenge many researchers face is describing the validity of their findings. Because human-centered data is more likely to originate from anecdotes, behaviors, and emotions, the steps it takes to translate them into findings is more of an art than a science. Hermeneutics, the interpretive processes of understanding, require significant study and appreciation to be executed properly. What many non-research stakeholders struggle to internalize is how to consider these unmeasurable processes of knowing.

The presenters will talk about a 5-step approach they use to introduce clients to human-centered data, and how they usher clients through the analysis process. Attendees will learn how and when to introduce non-research stakeholders into the broader research discussion, and how to directly engage with them at the point of crafting themes and insights.

avatar for Meena Kothandaraman

Meena Kothandaraman

Customer Experience Strategist, Twig + Fish
With nearly 30 years of experience, Meena has consulted to emphasize the strategic value, positioning and practice of qualitative research in the design of product, space and service. Her experience spans multiple verticals, with companies who believe in the value of leveraging qualitative... Read More →
avatar for Zarla Ludin

Zarla Ludin

experience researcher, twig+fish research practice
Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla's expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla has... Read More →

Friday May 19, 2017 2:00pm - 2:45pm EDT
2-Backbay A/B