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Friday, May 19 • 11:15am - 12:00pm
10-Minute Talks Part 1

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Three 10-Minute Talks:

  • Starting and Running a Customer Design Advisory Board by Mary Beth Raven: A customer design advisory board is a group of customers/users who agree to provide early feedback on your UX designs.  This talk explains the benefits of forming a board compared to other customer groups like user groups or beta testers. It covers how to recruit participants, level of commitment to ask for from your partners, how to get past legal and confidentiality hurdles, and types of feedback sessions to organize. It also provides some techniques for running and maintaining such a program. 
  • Featherweight Design Sprint: How to tame a feature-sized problem in 4 hours by Nathalie Baudrand: Not inventing a new product, but have a small tricky problem that needs to be solved? Me too! Rather than spending 5 days or even 8 full hours in a design sprint, as recommended by the books Sprint and Design Sprint, it is possible to rework the design sprint model to accommodate a smaller problem in 4 short meetings and still get the benefits and outcomes of a full design sprint without the cost. In this short talk, I’ll talk about how to run an abbreviated design sprint that takes only ~4 hours of stakeholder time to get to the outcomes you need and move your design forward. 
  • Extraordinary Connections: 5 Ways To Leverage Relationships To Build Better User Research by Kristen Arakelian: Kristen Arakelian of EBSCO Information Services will share her 5 top tips for leveraging relationships to curate high-quality samples. She will share tips on which social media sites are worth investing time in to find recruits, and how her work to “understand the ask” led EBSCO Information Services to new understanding of their users, higher study pickup rates, and better-curated participant samples. Kristen will also provide insight about how to recruit for confidential studies, and disclose the key to finding your own “secret weapon” when it comes to recruiting for your own institution’s studies. Information and tips about how to recruit participants for accessibility testing will also be shared.  

avatar for Chris Hass

Chris Hass

Sr. VP of Experience Design, Mad*Pow
Chris is the SVP of Experience Design at Mad*PowChris brings thirteen years of experience in human factors research, user interface design and accessibility in the development of innovative user experience products and programs to Mad*Pow. Chris has unique expertise conducting human... Read More →

avatar for Kristen Arakelian

Kristen Arakelian

Recruiting Coordinator, EBSCO Information Services
I am the User Research Recruiter for our team. I handle outreach to customers/users about participation in studies.

Nathalie Baudrand

Senior UX Designer, Covetrus

Friday May 19, 2017 11:15am - 12:00pm EDT
5-Backbay C/D