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Friday, May 19 • 3:15pm - 4:00pm
Using Frameworks to Manage Ethnographic Data

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Those who attend this talk will learn how to use frameworks effectively at all phases of a study that uses ethnographic methods. Managing huge amounts of qualitative data requires a reapplication of techniques we already use as UX researchers. This talk uses examples from a 2-year ethnographic study to make concrete the ways frameworks can help bring user stories to the forefront, without sacrificing the objectives or richness of data.

avatar for Hilary Whitehead

Hilary Whitehead

Senior UX Researcher, GfK Custom Research
Hilary Whitehead is a Senior Lead UX Researcher at GfK Custom Research, a market research consultancy. She has broad experience leading projects of all sizes across industries, employing standard UX methods, as well as ethnographic methods. Her MA from University of Chicago is... Read More →

Friday May 19, 2017 3:15pm - 4:00pm EDT
2-Backbay A/B