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Friday, May 19 • 3:15pm - 4:00pm
Find the Right Metrics for UX ROI: Identifying the Best Data to Show the Business Value of the Design

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You have been measuring usability for a long time with task completion, time on task, and satisfaction rates metrics. Our friend Dr. Nielsen has been measuring user experience since the Web was born, so we have a strong foundation to lean on.

These measurements are the foundation of UX success – accomplishment! But it’s this focus where there some big gaps in the new world of measurement-driven products and websites.
What are the metrics that can tell me if a user experience is actually leading to ROI for the company?

In this presentation, we’ll go through a three-step process where you will be able to speak the language of ROI and identify new metrics on which to measure the success of your UX.

avatar for Kristin Zibell

Kristin Zibell

Director of Product Management, Akili Interactive
Kristin is a digital experience leader with expertise in UX and digital strategy who strives to create experiences that make people happy and successful. Her portfolio of work includes companies such as Google, IBM, Dell, American Express, EMC/VMWare, FoxSports, Nestle, MillerCoors... Read More →

Friday May 19, 2017 3:15pm - 4:00pm EDT
3-Republic A/B