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Friday, May 19 • 3:15pm - 4:00pm
Find the Right Metrics for UX ROI: Identifying the Best Data to Show the Business Value of the Design

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You have been measuring usability for a long time with task completion, time on task, and satisfaction rates metrics. Our friend Dr. Nielsen has been measuring user experience since the Web was born, so we have a strong foundation to lean on.

These measurements are the foundation of UX success – accomplishment! But it’s this focus where there some big gaps in the new world of measurement-driven products and websites.
What are the metrics that can tell me if a user experience is actually leading to ROI for the company?

In this presentation, we’ll go through a three-step process where you will be able to speak the language of ROI and identify new metrics on which to measure the success of your UX.


Friday May 19, 2017 3:15pm - 4:00pm
Room 3 - Republic A/B

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