You have been measuring usability for a long time with task completion, time on task, and satisfaction rates metrics. Our friend Dr. Nielsen has been measuring user experience since the Web was born, so we have a strong foundation to lean on.
These measurements are the foundation of UX success – accomplishment! But it’s this focus where there some big gaps in the new world of measurement-driven products and websites. What are the metrics that can tell me if a user experience is actually leading to ROI for the company?
In this presentation, we’ll go through a three-step process where you will be able to speak the language of ROI and identify new metrics on which to measure the success of your UX.