AI, data science, machine learning and analytics are changing the world - and the world of design won’t be immune to this transformation. Big data and tools such as machine learning can provide the types of insights that user researchers and user experience designers have always dreamed of.
This data-driven approach allows user experience designers to better target areas for further investigation and uncover what drives these behaviours, ultimately designing better products and services.
Leveraging the power of AI & data requires designers to get a basic understanding of the technology, in order to be able to adapt design practices accordingly. As an audience member, you’ll leave the talk with an understanding of what AI and machine learning mean to designers, and how to evolve your practice accordingly.