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Friday, May 19 • 4:15pm - 5:00pm
Student 10-Minute Talks

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Three 10-minute talks:

  • The Importance of UX Design in Design Education Research by Martina Moyne: Design processes are inherently open-ended and requires alternative methods to teach in comparison to methods used for teaching engineering science fundamentals resulting in a paucity of research aimed at aligning engineering design educational practice with learning theories. Our goal of this research is to contribute substantially to the understanding of design education processes and to develop a web-based educational framework and supporting tools for use in teaching design in undergraduate classes. What has proven to be key to achieving results in this research is the use of UX design within the project. The unprecedented approach of gathering data on design through sourcing and analyzing it in “Big Data” style has resulted in developing a unique, web-based, data-collection tool, specific to engineering and product design education. The tool will passively collect data on real-life design educational processes across various project-based design programs worldwide. In order to passively collect data, the tool must provide tangible benefits for the users and be designed to enable the users to interact with it correctly to obtain relevant data. This has proven to be rather challenging, however the agile implementation of UX design methods has driven the project forward, bringing us closer to an end-product that addresses the needs of instructors and researchers globally. Ultimately, UX design will play a significant role in the development of both research tools and education tools, impacting the next generation of designers. 

  • Title TBD by Flavia Stoian: On March 2016, I arrived in Alexandra, the largest and most famous slum of Johannesburg, together with my peers in the MBA program. Our agenda was to meet a local entrepreneur - a metal worker - and help him grow his business by extending his reach into the digital space. We listened to him, speaking of his values and future ambitions, we toured his workshop and his neighborhood, looked at this products and asked questions about his supply chain and clients. Having only a few days to deliver a product, we sped through empathizing, defining, ideating and prototyping, while applying our academic learnings, with little to no time for testing. We presented him with a website, a branding strategy, and a business plan and wrapped up with a two-hour meeting to detail on how he should use our solutions. During this talk, we will examine what made our experience a successful failure on cross-cultural design and what I would do differently after a year in a Human-Computer Interaction program. Against the backdrop of my Southern African experience, we will go through a few ways of working with the needs of developing communities, and why fast and convincing solutions may often prove unsustainable when we lack familiarity with the lay of the land.

  • Design with Dice: What Can Tabletop Games Teach Us About UX? by Mack Cameron: People spend hours and hours in games, often working at difficult tasks and mastering skills. We spend time and effort in games, but it rarely feels like work. Watching a person set up and teach a board game, I often ponder what drives a person to such a herculean task, and how a box of cardboard can reward their efforts. Let's talk about why games are unique, what differentiates "players" from "users", and how you can use the principles of game design & storytelling to engage your customer base.

avatar for Chris Hass

Chris Hass

Sr. VP of Experience Design, Mad*Pow
Chris is the SVP of Experience Design at Mad*PowChris brings thirteen years of experience in human factors research, user interface design and accessibility in the development of innovative user experience products and programs to Mad*Pow. Chris has unique expertise conducting human... Read More →


Martina Moyne

PhD candidate, University College Dublin
avatar for Flavia Stoian

Flavia Stoian

Research Manager, Chime

Friday May 19, 2017 4:15pm - 5:00pm EDT
6-Liberty B/C