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avatar for Luke Michel

Luke Michel

Connective DX
Sr. Content Strategist
Boston, MA
I'm a senior content strategist at Connective DX in Boston (formerly iSite Design). As part of the Experience Design team, I provide strategic direction for messaging, information hierarchies, and content development based on business objectives, user needs and industry best practices. Before joining Connective DX, I was a content strategist at PixelMEDIA in Portsmouth, NH, and a communications manager at Avid Technology.

Ask me about the difference between Content Marketing and Content Strategy. I'd like to talk to practitioners about the impact of "personalized" content on the user experience, from design to testing. I'm also interested in sustainable (i.e., long-term) design approaches as well as external and internal documentation.

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