Martha Ware
UXbuddha Principal Experience Research + Design
Boston
An advocate of true UCD and the end-to-end customer experience, I love the potential research-driven design has to infuse software and product development with business success. Experienced in Enterprise UX and Lean UX in large and very small organizations, I'm always curious about process improvements. I also love smart home tech, gadgets, ergonomics, healthcare, and renewable energies — though don't have professional UX experience in these yet. Disruptive UIs (VUIs, gestural, haptic w/o visual/screen feedback) fascinate me.