Hilary Whitehead is a Senior Lead UX Researcher at GfK Custom Research, a market research consultancy. She has broad experience leading projects of all sizes across industries, employing standard UX methods, as well as ethnographic methods.

Her MA from University of Chicago is in Social Science research methods and Anthropology. She is passionate about applying ethnographic methods and empathy in user research to ensure the user's perspective is truly coming through.

Talk to her about Anthropology in UX research, and your own experiences in the field!